Aug 10 , 2018


Customer Service

The Flavours of Home | Singapore Brands

Written by Cynthia Sim

One People, One Nation, One Singapore. This month, we celebrate all things SINGAPORE! We have gathered home-grown brands together to showcase to you what we think makes all of us feel most at home. Who better to show us than our very own people!

As the song goes,

"We've built a nation with our hands The toil of people from a dozen lands. Strangers when we first begun, now we are Singaporeans Let's reach out for Singapore. Join our hands forevermore"

1. Amocan Singapore Hainanese Chicken Rice 100g

Working closely with regional chefs, Amoy Canning uses time-honoured traditional recipes with quality produce sourced from respected and reliable suppliers to deliver authentic Asian dishes to generations of households across the world.

In the 1950s, its product lines grew to reflect the local flavours in South-east Asia with traditional meat, seafood and curry recipes. In 1980, Amocan ventured into canned drinks, and in 1989, it introduced a range of canned Chinese vegetarian food. In 2000, it encouraged a healthier lifestyle by producing Chinese tonic soups. Halal luncheon chicken was introduced in 2010. In 2014, a new product range of box sauces were introduced to cater to changing lifestyles. Different packaging and product ranges were also introduced in 2016. Amocan's range of traditional canned vegetables have remained popular down through generations and are staple side dishes in many households.

Amoy Canning still honour the founding principles of the company of providing wholesome, tasty, flavoursome products which are hygienic and safe. Without doubt Amocan is a brand which generations of families have come to cherish and trust.

Check out more of Amocan and their other product offerings!

2. Asyura Rempah Goreng Chef Bob Paste

Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani in Jurong East. From her small set-up, Norhuda began with only 8 local favourite pastes such as Rendang, Sambal Tumis and Lemak Cili Padi, and sold these pastes to close friends and relatives.

Growing in popularity, customers flocked to Norhuda’s home and the community frequently asked where they could buy her pastes. With her pastes and recipes that had been handed down from generation to generation, Norhuda then realised that her pastes needed to be branded as a company and a product. As she had just given birth to a baby, she thought that it was a wonderful idea to brand her product after the name of her baby girl, Asyura, which means the 10th of Muharram, a day of historical significance in Islam.

Through word of mouth, more and more customers bought Asyura pastes. As the popularity of the products soared, Madam Norhuda saw the need to upgrade her products to higher-quality pastes by going preservative-free. Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, healthy, and delicious – especially working moms.  Asyura soon became a name which took households by storm.

The company is now in its 12th year of operations, and has seven full-time staff with 20 whopping different products in the market that cater to the different segments and markets of Singapore’s multi-racial palette.

Check out more of Asyura and their other product offerings!

3. Cityfoods Raw Frozen Satay

City Satay is one of the largest satay distributor in Singapore. They supply a wide range of BBQ items, meat and sea food, raw as well as cooked. They also provide personalized On-Site BBQ Services to suit all your BBQ needs at Corporate Events, Home Parties, Outdoor Parties, Weddings, Family Days, Community and School functions.

City Foods, a subsidiary company of City Satay, a Halal Certified company, was started in 2004 by a team of people with many years of experience in making satay, particularly, with authentic local flavor. Its original business mission was to serve the Muslim community.

Their factory is fully automated. Meat cutting and skewering are done using machines. All raw materials including spices are screened thoroughly before use and finished products are inspected before delivery. Their factory is designed with hygienic facilities and processes to meet ISO9001 Quality System and HACCP food safety requirements. Good Manufacturing Practices are constantly observed by our workers. Customers can be assured of quality and consistent products.

Check out more of Cityfoods and their other product offerings!

4. Yikowei Prune Kueh Lapis

Established in 1983, Yi Kou Wei is known for their freshly hand-made Springroll “Popiah” and pastries in their early years when they were located at Upper Cross Street. They take pride in devoting ourselves to promoting Home-made Traditional Chinese pastries for more than 25 years, and over the years, built up our reputation in selling thier unique kueh and pastries.

In the recent years, Yi Kou Wei has also received numerous awards and recognition, such as the Top 100 Singapore Excellence Award, Singapore Heartland Enterprise Star Award (Young Entrepreneur Award), 360-Breakthrough Award (Special Recognition Award).

In Yi Kou Wei, they hope to let you relive your memories of your granny’s traditional way of making these traditional kueh and pastries for you. Their products include Yam Kueh, Pumpkin Kueh, Muah Chee, Organic Glutinous Rice, Teochew Popiah, Nonya Pineapple Tarts, Cheese Pineapple Tarts and many more…

From picking the best ingredients to the actual production in their own centralized kitchen and then to packaging and product development, Yi Kou Wei has a team with more than 25 years of product management experience. They strive to ensure that their kuehs and pastries are of highest quality. These products are a perfect gift for your loved ones and friends.

Check out more of Yi Kou Wei and their other product offerings!

5. Jewels Rock Sugar Stick Box

One of Singapore’s oldest Sugar company that upholds values of culture, tradition and quality. Their rich history, diverse culture and dedication to quality has been the back bone to the company’s success. Being a family business passed down from generations to generations to come, they value their time-tested values and cherish the relationships with all their stakeholders – employees, suppliers, business partners and customers – for the contribution they make in their success story. Instilled in their company’s DNA from the start is their company’s name. 

In Chinese characters, 鍾友興, when broken down individually represent: 鍾 (zhong) or Cheng: The family’s name Cheng – the importance of looking after the company which ultimately takes care of family. 友(you) or yew: Friendship- the long-term relationships that we build is akin to friendship 興(xing) or heng: Happiness / Prosperity – the focus on growing your profitability leads to happiness and prosperity to all.

As a family business, they embrace their employees as part of their extended family; through training, team building activities and pro-family policies, they encourage everyone to reach their fullest potential and contribute towards the company’s growth. It is no wonder that because of their company’s strong culture, many their employees have chosen to continue working with them for may decades. 

Now available in Bandung and Chendol flavours. Check out more of Cheng and their other product offerings!

6. Chinatown Roti Prata Frozen

Incorporated in 1992, Chinatown Food Corporation Pte Ltd manufactures both Oriental and non-Oriental foods under the worldwide trademarks, 'Chinatown' and 'Amstar', respectively. They also accept private label (OEM) contracts.

Manufactured to the highest quality and standard, their products have earned the trust and recognition of many top chefs all over the world. In addition, Chinatown Food Corporation Pte Ltd was the Recipient of Agri-Food and Veterinary Authority of Singapore (AVA) Food Safety Excellence Award 2015. It won the Highest Accolade 'Platinum Award' for achieving 20 consecutive years of Grade 'A' Manufacturing License. This is a testament for their good hygiene practices as well as high standards of food safety we have in place to ensure that their products are safe and wholesome.

Their customers can be assured that they use the most advanced technology in their range of products. High technology equipment will continue to be applied as part of Chinatown's future product expansion. At Chinatown Food Corporation Pte Ltd, the essence of our business is to provide consumers with traditional products without the compromise in taste. Hence through advanced technology, consumers are always assured of the quality of our products. Future development of their new product will still stick to the company's basic principle of using no chemical, no additive and no preservative.

Check out more of Chinatown and their other product offerings!

7. Foodbox Curry Chicken with Potato and Rice

Food that is delicious. Foodbox gives you healthy and tasty meals anytime and anywhere.

No refrigeration is required and no preservatives are added.

Foodbox products are awarded the Healthier Choice Symbol by Singapore's Health Promotion Board. A serving of our Foodbox's Black Pepper Chicken + Rice or Curry Chicken + Rice or Soy Ginger Chicken + Rice Package will provide you with 32g of whole-grains. This meets 64% of your daily whole-grain needs. Foodbox products are also free of trans fat and low in sodium.

Their food technology and manufacturing plant are ISO 22000 and HACCP certified. This allows Foodbox to be stored at room temperature and still retain its freshness.

With a team of highly experienced chefs, they strongly believe in providing deliciously innovative, convenient and safe food solutions for you.

Check out more Foodbox and their other product offerings!




Singapore is made up of so much more than what is on this list. Let us know in the comments below other proud Singaporean brands that deserve a spot on this list!

Check out more brands like these here and give your brother and sister some love. Together, you and me, we'll do our part, stand together, heart to heart. We're going to show the world what Singapore can be. We can achieve, we can achieve.

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