Jun 27 , 2018


Customer Service

Directors Pick | Aladdin Street's Great 28

By Cynthia Sim.

Get to know the Directors of Aladdin Street Singapore and what they have chosen as their top picks for the GSS season.

Siow Rong Qing, Operation Director at Aladdin Street Singapore

A family man, in and out of work. He is one of busiest and silliest member of the Aladdin Street Singapore team. In the office, RQ is that geeky guy who would refuse to eat his vegetables or drink clear water. He spends most of his time bursting in excitement when there is an opportunity to poke fun of another colleague. Here are his top picks;


1. NuHoney

24 cans for $36.00


NuHoney is a carbonated beverage formulated with 100% pure honey to give all the seductive sweetness and refreshing taste that your body enjoys without the sugar crash you associate with processed sugar.

This product has:

  • NO Added Sugar

  • NO Preservatives

  • NO Artificial Colouring

  • NO Artificial Flavouring

“One of my family favourites to drink everyday. So refreshing and amazingly Guilt-free.”


The easiest way to sterilise effectively. It's unique modular design enables you to fir the bottles and accessories flexibly and organise them easily. Its natural steam kills 99.9% of harmful germs and keep it sterile for up to 24 if the lid is unopened.

  • Kills 99.9% of harmful germs

  • Sterilises in 6 minutes

  • Fits 6 Philips Avent bottles

  • Adjustable 4-in-1 design

"A household favourite in the Siow home. It is so important to have the assurance in tools like these for my little ones."
One Bag for $119.00

Allying aesthetics and functionality, the Targus 15.6" Seoul backpack is part of your daily wear, before, during and after work. With soft-touch nylon dobby material with water resistance finish, it brings new levels of lightness and practicality. The zippered front workstation pocket is designed to accommodate up to two smartphones and a couple of pens. The ventilated air mesh back padding and PU leather wrapped handle provide the needed comfort during travel.


  • Design converts from backpack to duffel bag

  • Rucksack layout provides large storage area for clothes, files, or folders

  • Dedicated padded laptop and tablet pockets

  • Trolley pass-through strap allows the bag to sit securely on top of your luggage

  • Contoured padded mesh back panel and shoulder straps for comfort

  • Soft-touch lightweight materials

  • Ruggedised water-resistant base helps to protect from the elements

  • Convenient workstation, water bottle, and hidden quick access pockets

"I always believe in investing in a good backpack."
Kelly Li, Marketing and Revenue Director at Aladdin Street Singapore

Living her best life, most of the time in the office, Kelly is known as the playful workaholic. She gets excited easily and would possibly cry in fear when there is a mascot near by. Kelly is that coffee enthusiast who tells you why you should buy fancy coffee over coffee shop coffee. Here are her top picks;

1. Eureka Gourmet Popcorn - Seaweed Aluminium Pack 140g

One Packet for $10.00


Each Eureka popcorn flavour has undergone intensive research before they are sold in the market. They have tailored recipes to suit to your taste buds and at the same time, give you a burst of flavour each time you have one of their popcorn.

  • Halal certified

  • Non-GMO

  • No preservative

  • No transfat

"I promise you, I have tried every flavour Eureka has to offer and they are all so good. "


Available in a variety of colours, this liquid shadow contains Pearl particles to product beaming glitter at all angles. It contains more than 60% moisture, giving it a soft spreadability.

  • Special Pearl Extract Formula

  • Liquid Type Light Finish with Soothing Feel

  • Long Lasting and Fast Drying

"It is amazing for its price."
One Pair for $30.90


This Compression Dot sock will make your next vacation the most stylish yet. With a deep black background, these longer socks will look great without compromising your health; they apply pressure to your lower legs to maintain blood flow while you're in the air.

  • 64% Cotton

  • 25% Polyamide

  • 11% Elastane

"So cute and comfortable for sports. I'm going to get a few more."

This GSS season, we at Aladdin Street Singapore would like to really introduce ourselves through our favourite purchases and best deals! We believe that ones purchase is a reflection of their personality. Watch to us talk about ourselves and review some of these items over in our Instagram account at @aladdinstreetsg.

Limited period promotion. Use the Promo Code: "GREAT28" for $5 off min. $20 for an even greater value for your money. Check out RQ and Kelly's full list!

Know any of us personally? Comment below! We would love to hear your thoughts about what you think about our purchases.

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